About Us
Strategic GNR8 Brand-Building Tool.
Speedy Brand Strategy. Powerful Positioning.
Huge Cost Savings for Users.
Helping people to achieve their Branding goals.
We expect to impact upon the success, longevity of SME's, Businesses, even entire industries.
GNR8 users get the guidance, knowledge and understanding of all those many variables that
sit behind exactly how they should be building their Brands
to be more appealing, relevant and competitive.

Mission
On a mission to make
Brand-Building accessible to everyone, regardless of their skill, abilities or means.
Vision
Become the ’Industry Standard’ Branding Innovation.
Values
Mastery
Care
Creativity
Efficiency

Jo Woodfield
Founder
Brand Strategy Positioning Domain Expert.
Intimate Understanding of Customer Need.
25+ years of Market Validation.
Jo has either built, repositioned, or worked with some of the Brands of Australia’s most respected companies.
Owner of The Higher Mix: Licensee of GNR8’s unique, strategic Branding Modalities content.
Management Consultant, Brand Advisor, Coach and Lecturer to Enterprises, Start-up Communities and Universities for past 15 years.

Order-of-Magnitude Improvement
to the way People build their Brands.
