About Us

Strategic GNR8 Brand-Building Tool.

Speedy Brand Strategy.  Powerful Positioning.
Huge Cost Savings for Users.

Helping people to achieve their Branding goals.

We expect to impact upon the success, longevity of SME's, Businesses, even entire industries.  

GNR8 users get the guidance, knowledge and understanding of all those many variables that
sit behind exactly how they should be building their Brands
to be more appealing, relevant and competitive.

Mission

On a mission to make
Brand-Building accessible to everyone, regardless of their skill, abilities or means.

Vision

Become the ’Industry Standard’ Branding Innovation.

Values

Mastery
Care
Creativity
Efficiency

Jo Woodfield

Founder

Brand Strategy Positioning Domain Expert.

Intimate Understanding of Customer Need.
25+ years of Market Validation.

Jo has either built, repositioned, or worked with some of the Brands of Australia’s most respected companies.

Owner of The Higher Mix: Licensee of GNR8’s unique, strategic Branding Modalities content.  

Management Consultant, Brand Advisor, Coach and Lecturer to Enterprises, Start-up Communities and Universities for past 15 years.

Order-of-Magnitude Improvement

to the way People build their Brands.

Made in Webflow